TURKBESD is optimistic about Home Appliances market growth

White Goods Industrialists Association of Turkey TÜRKBESD has released "the white goods industry data" of July 2020. White goods domestic sales increased 58% on an annual basis and 12% on a monthly basis in July, while an increase was observed in export items compared to the previous month. According to the data, sales in 6 main product groups (Cookers and Ovens, Dishwashers, Refrigerators, Washing Machines, Dryers) were 910 thousand units with an annual increase of 58% and 12% on a monthly basis, while the sales volume increased by 12% to 4.56 million on an annual basis. reached pieces. Experts predict low-to-mid single digit growth in domestic white goods sales for 2020. A shift from A segment products to B segment products is expected in Europe, where the pandemic hits its purchasing power. In addition, freight costs increased during the pandemic as more important competitive advantage for geographical proximity to Europe Turkey continues to emerge. Therefore, despite the European white goods market contraction forecast in the 10% -15% market share in Turkey's white goods exports may gain.